In the last fifteen years, I have been a computer programmer, a network administrator, a security specialist, a Perl developer, a communication consultant, a web TV producer and host, a media trainer, a marketing manager. I worked alone, and I led teams across multiple continents. I started a few companies and contributed to Free Software projects. I can safely say that my code has always been horrible. Nevertheless, my responsibilities, goals, and results have always been growing. Let me tell how to make a career in this industry against all odds.
Luca Sartoni is a media professional with more than a decade of technical and marketing background. Thanks to his extensive experience in different business environments, from SMEs to large corporate projects, Luca helps companies scale up their business adopting data driven strategies. He does not believe in Santa Claus, magical spells and everything that is not backed up by facts. Luca is a Growthketeer at Automattic. In addition to his consulting background, Luca is a well-renowned blogger and a speaker in the online communications industry.