Being a designer in a technology start-up can be stressful. When a new venture starts with a brilliant idea, it's up to you to guide them through a design process that turns a plan into a much loved product. You need to communicate with stakeholders, collaborate with developers, and solve problems, usually many times a day, just to turn that brilliant idea into something useful people actually need. This talk will share some practical ideas and processes I've developed and battle-tested with clients to make the design process as stress-free as possible.
Emanuela, born in 1990, is a designer aiming to create great user experiences for digital products. Following the eight and a half years she spent working on renowned web projects at MCED, her own web firm in Rome, she took her learnings and joined Berlin’s vivid startup scene. In 2011 she was awarded a full-scholarship to study a Bachelor in Visual Communication from IED — European Institute of Design, where she graduated in 2014. As an ambassador to the user she works closely with product managers and engineers to create both usable and valuable products.